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Mission and Vision




Alpine Canada Alpin (ACA) is the governing body for alpine ski racing in Canada with more than 50,000 athletes, coaches, officials and volunteer members and over 200,000 supporting members. ACA manages the high performance programs for the athletes of the Canadian Alpine Ski Team and the Canadian Para-Alpine Ski Team who represent Canada throughout the world.
ACA Strategic Plan pdf_picto

 





OUR VISION

Established in November 2003 through a unanimous acceptance of the organization’s “Vision for the day after the 2010 Games,” Alpine Canada Alpin has established our principles to guide the “national mission” for the leadership of Canadian ski racing:
  • Deliver the human, technical and financial resources for the athletes of the Canadian Alpine Ski Team and the Canadian Para-Alpine Ski Team, required for athletic leadership in World Cup, World Championship and Olympic competition.
  • Build our success on the relentless pursuit of excellence, transforming the Canadian ski racing system, to incorporate this philosophy through coaching education, leadership, and enriched environment for athletes from the entry level to the Olympic Team.
  • Aim to win at least 3 medals at the 2010 Olympics and 17 at the Paralympics, with 75% of Canadian results at the 2010 Games being in the top 12.
  • Develop a sustainable athlete development system that ensures we will continue to deliver podium results in alpine ski racing.

    • Our “Vision” is to win through building a world-class program where an athlete from any part of Canada truly believes they can become a champion. Our Mission is to fight for every last hundredth of a second, to be world leaders in technology, programming and innovation for all our athletes and to establish a culture of excellence in our sport.


    OUR MISSION

  • Win. Build Canadian pride in our athletes, our coaches, our programs and our system through international success in World Cup, World Championship and Olympic competition.
  • Create for Canada, the best alpine ski racing athletes in the world; male and female athletes who will consistently achieve internationally recognized podium results.
  • Build a sustainable, world-class athlete development system, through relentless effort to offer “best in the world” standards and delivery “at every level” for training and competition.
  • As the National Governing Body for ski racing in Canada, to fulfill the mandate of leadership for excellence and sport participation through organizing, governing and regulating all levels of participation, from the entry level to the Olympic Team.
  • Give athletes at all levels of competition the opportunity to experience our sport and to develop as good skiers, good citizens and advocates of amateur sports.

OUR OPERATIONAL PRINCIPLES

    Alpine Canada Alpin is a performance-centered, athlete-focused organization, demonstrating leadership through:

  • The development of superior programs which ensure athletes at every level are provided with the training environment to succeed and strong leadership within our High Performance Programs which strive to meet and exceed international standards at all levels.
  • The planning and execution of events that enhance the image of Alpine Ski Racing in the community and provide an exceptional experience for all who attend.
  • Maintaining sound working relationships with our partners and financial supporters.
  • Management of the business of ski racing on sound financial principles, transparent processes, and exceeding the expectations of our commercial partners.
  • A priority to public relations and media, to ensure the story of Canadian ski racing is told.
  • Leading Canadian ski racing through the principles of openness, transparency, accountability and respect.
    Contact:

    • Kyle Marr
      E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
      Phone: 403-777-3204
      Job Title: Director of PR and Media Communications
      Entreprise/Association: Alpine Canada Alpin